Here are some surefire hits to get you noticed in e-zine websites from the rest of the crowd.

Only testing will tell you which ads are bringing in traffic and which ads are wasting your money.

There are a lot of pitfalls in e-zine advertising so please watch out.

1. Target your advertising.

The more targeted the e-zine is for your offer, the greater your response will be for your proven ad. Find the niche and apply the ad.

2. Track your ads.

Don’t leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.

3. Run your ad for multiple issues.

You’ll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.

4. Spend lots of time writing your headline.

Copywriting skills are a must. An effective headline will successfully grab your reader’s attention and target your audience.

Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.

5. Don’t try to sell your product from your ad.

Write your ads to create interest and get people to visit your site. You need to draw them in to look further.

From here, your powerful sales page will do the selling for you, and you’ll be able to get people to join your e-zine or mailing list for successful follow up.

6. Don’t use all caps in your headline.

You’ll appear like your yelling at your reader, and your ad will come off as amateurish.

7. Include a “call to action.”

At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).

8. Don’t be cute or funny with your ad.

You might put your reader in a good mood, but don’t count on that translating into more visits to your site or more sales.

9. Offer something for free.

Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.

10. Subscribe to or view the archives of the e-zines you would like to advertise in.

You’ll be able to see the quality of the content provided, how many ads are published in each issue, and you’ll get a good idea of the products those readers are interested in by the ads being run.